Bias to action

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Winkletter  •  2 Jul 2022   •  

I started a Substack newsletter seven months ago and sat on it. This morning I posted my first real article and set up some of the basic features, even switching on the paid tier that no one in their right mind would order at the moment.

I feel like I’m moving in many directions right now, but I’m trying to have a bias to action.

I tend to overthink most actions–especially public acts–and I need to learn how to just dive in and see how things play out. Eighty percent of things won’t turn out, but the twenty percent that does will pay out big. At least, that’s the hope.

9 Square

The newsletter is called 9 Square based on the template I’ve been developing–articles written with human-centered design principles. I’ll cover more general interest topics, but knowing my own mind, there will be a lot on science, technology, trends, and art.

I’ll continue to publish articles about writing on Medium so I can keep each audience separate.

And I’m still planning to publish a novel this year. Which I might initially release serialized. That would depend on if I find a service that would work well with the genre.

If nothing else, my newsletter can be part of a portfolio if I apply for writing gigs.

If you want to know more, I’ve written my first post about the template I’m using to write articles.


Glad to see you dusted off the newsletter. I agree that with a newsletter you have to aim at a niche audience. What’s great about Medium is you can publish on whichever topic you like and let the algorithm get it in front of the right eyeballs.

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therealbrandonwilson  •  2 Jul 2022, 11:21 pm

In this case I’m kind of doing the opposite: More general interest articles for the newsletter and focused articles about writing fiction on Medium. To make the newsletter work I’ll have to double-down on personality and voice.

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Winkletter  •  4 Jul 2022, 2:43 am