#100daysofmarketing vs #marketing365
jasonleow • 1 Sept 2025 •
Throwback to 2021 this same month, I started #100daysofmarketing. It was crazy. I wrote blog posts, tweeted, build in public, shared my learnings, tried different marketing channels. Every day, without fail. It was intense. But in the end, it didn’t work out. Three months is too short. I didn’t have enough data. And I burned out.
Now I do #marketing365. Just a post on social media, or an email. Tiny tiny task, in drips. But I do it every day, not just for 100 days. Consistency over intensity. And I think it’s working. Revenue seems to be up, although slowly, steadily. I don’t burn out. I still get to experiment – one new platform per month. And slowly look out for signals amongst the noise, for the channels that perform the best. It took months to see effects.
Going 365 had been killer.
Because you need to try a bunch of marketing stuff before you know which works. Because SEO takes time. Because it’s the long game. Because you can’t be impatient. Because you can’t treat marketing like building, expecting to see traction within a month or you try something else. Maybe some products with inherent viral quality can do that. But most do not.
So, in marketing…
Consistency > intensity
Comments
Yeah, I guess there’s value in cutting your losses and getting validation quickly, but it’s not the only viable approach (as I had painfully learned).
Makes sense to me, although it’s the opposite approach pushed by so many network marketing companies. They are all about speed and “launching” your business and go go go. I find the approach off-putting.