2 types of consistency

There’s 2 types of consistency, and you need to start with one first before applying the other.

Let’s say, be consistent at trying different things.
Find out what works and be consistent at it.
– @ikoichi

In the past I’ve been consistent but on the wrong things. That caused much frustration and time wasted. I would be consistent for its own sake, on things that didn’t seem to move the needle much. Things like tweeting about my product every day, but not realising that my audience are not my customers. I didn’t question much whether the things I was consistent with were the right things to keep doing. And you know what Einstein said about insanity right?

Insanity is doing the same thing over and over again and expecting different results. – Einstein

Yes. Doing the wrong things over and over, and being repeatedly frustrated over not having results, definitely leads to insanity.

Yet, I also recognise it’s hard to be consistent on the right things without first being consistent at some wrong things, experimenting, learning, iterating, and eventually pivoting from wrong to right. Yes, the only way to what’s right is through trial by fire of many wrongs.

So what’s the productivity gurus and influencers often leave out when they tell you to “show up every day” – they tell you to go straight to the latter, without the former. They pontificate about going monk mode for six months, but forgot to explain the mandatory exploratory phase to find the things to go monk mode for.

You can’t put the bake the cake before mixing the ingredients. The cart doesn’t move if the horse is placed behind it.

First, quantity. Then, quality.

Be consistent, on many things. Then one thing.

And then profit.