2025 Carrd roundup

And I did it again – 12 Carrd plugins in 12 months, in 2025.

Third year running!

See 2023 and 2024

Shipped:

1. Fireworks
2. Blog plugin
3. Commission calculator
4. Sheet-to-table
5. Glitch text
6. Embed PDFs
7. Custom button icon
8. Custom fonts
9. Native popup
10. Video slider
11. Top banner
12. Webp images

Also revamped Blacck Friday site for 2025’s Black Friday sale, so it’s 13 in all actually!

Results (US$):

• $20k from Carrd plugins – referral, maker program => 25% increase from past year. Compared with $16k in 2025 and $11k in 2024.
• $41k from the 2 gigs I have with Carrd HQ.
• $61k total revenue from anything Carrd-related
• Top-selling 3 plugins – Mobile navbar (42), mega navbar (41), testimonial slider (29), listing with filters & search (20)
• Top 3 downloaded plugins – animated accordion (4.5k), accordion (3.3k), pricing tables (1.7k). With carousel slider (1.6k), and typewriter text effect (1.1k) fast catching up.
• Page views - 102k
• Sessions - 45k
• New users - 36.3k
• Top distribution channels - Direct (23.7k), Reddit (12k), Google organic (3.9k), Youtube (2.6k), Twitter (897)… started getting ChatGPT referral (97)

Thoughts:

• It’s my main project now, in terms of time spent, effort, profit made, and brand. I always called this a side project but let’s get real - all the metrics point to this being my main project. Let’s call a spade a spade.
• Yet it’s strange - it continues to have that side project feel to it when I work on it. I do one marketing task every day on it, but it’s not a daily obsession. Every month I launch a plugin, but there’s no need to do a big launch for it. It’s a great middle ground. Especially for my life stage now.
• Growth is slow and steady as always. This animal is not a viral growth engine. It’s a tree – every year it grows a ring, it puts out a few more branches, slightly more leaves. You almost not notice the growth… but it’s there.
• Distribution channels had evolved. Last year Reddit was on par with direct traffic. But I lapsed on Reddit engagement, so it’s less this year. Twitter algo also kept changing so it’s not much of a channel now. Interestingly, Youtube numbers fell too, even though I kept sponsoring and publishing reels. It’s the first year I’m detecting ChatGPT traffic, though small. But overall, all numbers are bigger now than last year (example, direct was 14k in 2024, 23.7k in 2025).
• With vibecoding and AI being really good for coding now, I’m beginning to see more serious competitors entering this space. Sometimes it’s unnerving. But honestly, when I step back and think about it, if code was my moat, then I’ve got no edge, no unique IP. What’s my real edge – understanding what Carrd folks need, and marketing. Marketing marketing marketing.
• I’ve done a full year of Carrd tech support now. Getting the hang of it. Excelling in it. Enjoying being competent at it. The income is nice substantial chunk too. But best part of all: the team. The Carrd folks are the best! Easygoing, friendly, no micro-managing.

Thank you Carrd. It’s been a nice, calm year.