A better way to build in public, in 2024

How to build in public on X, version 2024:

Share what you learned, most of the time.
Share failures, mistakes, missteps some of the time. Be authentically vulnerable.
Share cool or fun experiments, without giving away the secret sauce.
Share MRR screenshots but with back stories.
Share MRR up to a point. For me, anything beyond $5k-$10k feels weird and braggish. It might also attract unwanted attention from copycats.
Make friends, connect with like minds.
Establish topic authority.
Create your own groups and lists of people to engage with. Algos in 2024 are not in your favour, so create and curate your own feeds. Use the Following feed, not For You feed.
Ask (genuine) questions, learn together.

Don’t

Your competitors and copycats are watching and/or wishing you ill will or plot against you. They will clone or compete with you if given a chance. Don’t give them too much info to do that too easily.
Don’t share every step or boring detail along the way. Storytell, not log.
Don’t share MRR screenshots only.
Don’t use build in public as marketing or X as the sole marketing channel, since reach on X is fickle af.
Don’t complain and whine too much and spread negativity as a default. It’s ok to do it occasionally but not as an engagement tactic.
Don’t start beef or drama as engagement bait.
Don’t be contrarian as engagement bait.
Don’t post controversial stuff as engagement bait.
Don’t ask questions as engagement bait.
Don’t show vulnerability as engagement bait.
Don’t humblebrag.
Don’t be anonymous, or put fake AI-generated avatars. People want to connect with real people.
Don’t talk about what you’re going to do. It might be helpful for public accountability but psychology says you feel less motivated after declaring your goal and people giving you encouragement and positive feedback. Declare your wins after the fact.

Tl;dr - Do what’s timeless and genuine, aim to make friends, don’t just do it in order to get someone to buy something.