Ambitions of a digital konbini

Was chatting with @LBacaj on Twitter the other day about how we’re just like grocery stores.

I love that analogy.

Because that’s what I really want to be as an indie hacker.

Just a digital equivalent of a friendly neighborhood convenience store like these konbinis in Japan.

Selling, sharing a bit of everything.
Making a comfortable living.
Local.
Familiar.
Friendly.

I don’t need to disrupt an industry.
I don’t need to dominate a market.
I don’t need to change the world.

I can change my world. A little bubble of the world. Like provide my family with a good life. Enough to eat, have a bit of fun occasionally. Be a responsible person. Help others, do some charity from time to time. That’s contentment.

As a solo indie hacker, I just need a tiny slice of the market. Even just 0.0001% of a million dollar market will suffice.

Billion dollar unicorns aren’t the only businesses worth starting. In fact, 90% of businesses in the world are your mom and pop shops. They would have never heard of “go big or go home”. It doesn’t have to be “winner takes all”.

We can all win when we just go home and just build something we can win at.

My kind of ambition.