Amplify Summit Day 1

therealbrandonwilson  •  9 Jul 2026   •    
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I arrived home just after 1 AM this morning after a long day's drive back from Mexico, made longer than expected by an unpredictable delay at the border. We were sitting for about 2h 45m, while an endless stream of vehicles funneled into only three open lanes. What a nightmare!

Nevertheless, I was up at 6:15 AM and ready to attend Day 1 of the Amplify AI training hosted by Dean Graziosi. I was invited to attend this event as a guest. People pay thousands of dollars to be part of the program that grants access to this training. 

There are a few common themes. The recommendation is to migrate from using AI in "pockets" to whole-life integration. If you use AI as a tool, it waits for you. If you use it as a team member, it runs without you (after some direction). A relatively young chap named Igor Pogany explained his 5-step framework. 

  1. Single prompt - You ask and add context for a response.
  2. Prompt recipe - This is like an SOP, to be used repeatedly when you ask the same way every time.
  3. Connected tools - AI can access something outside of the chat window.
  4. Automated system - Runs with a trigger
  5. Automated loop - AI captures feedback and updates and improves the system. 

Every time you move a step forward, AI does less random guessing and more work. 

There were also talks about AI use with marketing and social media. Overall, it was an interesting, if high-level, content. I'm looking forward to more tactical info tomorrow.

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