Be Wellthy is 6 years old

therealbrandonwilson • 4 Oct 2026 •
It's hard to believe that I published my first newsletter on 10/1/2020. We were still in the throes of Everyone's Favorite Virus™️, and it feels like so much has changed since then.
Someone recently asked me how I've managed to keep writing a weekly newsletter for six years without missing a single issue. I thought for a moment because I wanted to give an authentic answer. Here are the reasons:
- I had been writing daily since 2018, so the writing muscle/engine was already warmed up.
- Having the right tool to eliminate friction matters. Substack handles all the machinery, so I can focus on what matters: writing and recording.
- I recently learned of Joe Polish's E.L.F. framework. He suggests using this filtering and decision tool to prioritize tasks that are Easy, Lucrative, and Fun. My newsletter is easy and fun, but so far, not lucrative. Always more room to grow.
- I enjoy the process for its own sake. If I decided not to hit the publish button, I would be fine with it.
- I started my newsletter to hold myself accountable. I did not start with an audience in mind. Maybe that has hampered my growth, but it has given me staying power.
So, happy birthday to Be Wellthy, and let's keep going.