Before and After the Amplify Summit

therealbrandonwilson • 11 Jul 2026 •
There have been times in my life when I had pivotal shifts, and I describe myself as who I was before the event and who I became afterward. One example would be my move to Arizona in 1999. I look at that experience as a shift from being a student and young adult, not really independent, to going out in the world on my own. Another example is my experience at 40 Years of Zen. I had a definite shift after that neurofeedback training, and I can honestly say that experience led to a significant change in my life. Even though it just happened, I'm ready to declare another monumental turning point: the Amplify AI Summit.
Prior to the summit, I had dabbled with AI. I was using both GPT and Claude Cowork and had some successes. I knew there was untapped potential, but I was in unconscious incompetence mode — I didn't know what I didn't know. The Amplify Summit opened my eyes to how powerful AI can be, not just as a tool but as a partner, an employee, and the world's greatest assistant. The curtain was peeled back on how people are using AI today in both their businesses and personal lives. The possibilities are really quite extraordinary.
So now the ideas are flowing, the possibilities are endless, and now the big question is what to focus on. Dean covered quite a bit of personal development, and it all starts with a clear vision and goal.