Boring business

“Boring” is actually pretty interesting to me these days.

Boring, stable tech.
Boring, slow pace of shipping.
Boring, calm indie hacking.
Boring, steadfast life.

While some may think it’s boring is dull and lifeless, more and more I find boring to mean timeless, classic, enduring, quiet, simple, mindful, calm, stable. No drama, no distraction, no chaos.

And to round it off on the “boring” theme, I’m recently also drawn to what the indie folks call a boring product and business. This about sums it up:

The perfect boring business:

• Large market
• Timeless problem
• B2B
• Price on value, so high prices
• Recurring or re-occurring payments

– @alexwestco

When I saw that tweet, my eyes lit up. I want that! I need that.

That’s why I thought and talked about doing indie remixes of big tech products.

That’s why I keep thinking of reviving Sheet2Bio (ok but it’s B2C). And reading this article about how lucrative the link-in-bio software business is—Liinks, $23k/m, Milshake: $184M/year, Lnk.Bio: $326k/year, Hoo.be: Raised $5.52 million—definitely was the nudge I needed.

I should just revive Sheet2Bio, and grow it the old school way with SEO.

At least for a start. As warm-up.

New boring products can come later, in a bit.

What boring B2B products for timeless problems serving in large markets are there?