Build hard things

If you are afraid of Build In Public because you’re worried someone will clone your app in a weekend, you’re working on the wrong idea.

Build hard things, this all goes away.

You will get clones and competition no matter what. But there will be 100x less if it’s something that will take weeks or months to build rather than a few hours of wrapping an AI and making a cool landing page. On the other hand, building and shipping small (but easily copied) utility apps can be a great way of exercising your shipping muscle. Just accept that you will eventually see clones, and keep shipping until you’re ready to work on something bigger with more moat.

– @yongfook

I like this.

Because it’s easy to assume that building products—and by extension, indie hacking—is easy if you just need to ship scrappy MVPs. But MVPs are just practice runs. The real 42km marathon at 100m sprint pace is iterating, building, marketing it over the long run.

That’s hard. Super hard.

And that’s the best form of moat.

Because every copycat’s trying to make a quick buck. No one wants to put in the blood, sweat and tears. Sometimes even the well-meaning competitors don’t want to do that. Everyone wants a shortcut.

Build hard things.