Build what AI agents want
jasonleow • 23 Feb 2026 •
The time has come. SEO and UX is out. AI agents optimization is in.
Soon, it will be mostly AI agents crawling your site, and making recommendations to users using ChatGPT. Or Perplexity. Or Claude Code.
So you’d want to optimize for AI agents. Things like:
- Structured data like JSON-LD for every page
- Good, up-to-date documentation and changelog, written in markdown
- Stable and well-documented API endpoints
- Alt text for images, descriptive labels and buttons
- Transcripts and captions for videos
Interesting thing is… a lot of these things are hidden away from the human user. You can still have great UX, smooth designs, but also optimize machine readability. But increasingly I can foresee the balance to tilt towards machine readability.
Because humans won’t be reading your site, directly. They would be reading about your site while on an AI chat interface.
So, build what AI agents want.
Comments
Don’t forget to add that to your claude.md file.
don’t forget markdown for agent https://developers.cloudflare.com/fundamentals/reference/markdown-for-agents
@therealbrandonwilson It’s starting yes
@Winkletter Oh that’s new. You mean add claude.md as a site file to my website?
@knight Yes markdown! But did you mean md for every page? I thought only changelog and documentation in md
@jasonleow I meant you should add your “build for AI agents” list to your instructions for Claude.
@Winkletter Ah ok, hmmm never thought of that!
yes if you have paid cloudflare . it can convert every page into markdown so that ai can crawl easily
I’ve heard the same. SEO is falling by the wayside.