Business has its seasons too

Just like eating food in accordance with the seasons, business has its seasons too:

psa: if sales, general biz activity, etc is down right now the same thing happened last year in january. whilst it will all pick up a few months later in march, most of that will be from your activity this month so stay productive! think in seasons, not days friends!

december western holidays.
australians were hungover until last week.
eastern europe has their “christmas” in january.
americans doing cost cutting in january.

so no, it doesn’t help and you’re better off taking that season off to do more product work, not sales.

– @jessethanley

Jesse makes a great point. January had been a bit of a low season in terms of sales. Nothing much seems to be happening on the business front. It’s even been pretty quiet on Twitter! Many folks I follow and read seem to be less active, or just disappeared. No notable events in tech… until Apple’s recently Vision Pro launch in Feb.

I get antsy around such seasons. And I start entertain thoughts of self-doubt:

“Is something broken about the product? *checks buy button”
“Is it me?” *a micro-second of panic
“What should I do?” *works longer hours

But maybe that’s all pointless worrying. Because seasons are as seasons should. And trying to bend reality against the seasons is fruitless.

Instead of worrying about marketing and trying to get customers back, maybe I should just focus on product now, as Jesse said. If there’s a season to till the soil, a season to grow, a season to harvest and a season to rest the land, maybe there’s the same in business.

A season to build, a season to market, a season to profit, then a season to rest.

Does it look like this?

• Dec-Jan - Rest for the holidays
• Feb-Mar - Product upgrade and upkeep
• Apr-Jun - Time for marketing
• Jul-Aug - Summer lull
• Sep-Nov - Peak launching, marketing, selling, like Black Friday

What do you think? What are the seasons of business?