Change of Twitter strategy for Lifelog

I’ve been posting at least twice a day since I started getting serious on Twitter. Two daily tweets are the pillars of my content strategy:

• 1x indie hacking related tweet at 9am in US (East Coast)
• 1x writing-related tweet 3h later at 12noon

Basically, the second tweet was to market Lifelog. It worked a bit in the initial days. I would tweet about writing stuff, the benefits of writing for creators, how it helps, how to do it, etc. Then I got kinda bored of it, and it also wasn’t getting much views. Plugging my product daily also felt too much. So I switched to sharing screenshots of my daily writings, accompanied by a single tweet to sum it up, followed by a follow-up tweet with the link to the actual post on Lifelog. No plugging. Just showing how I use it. Showing the work instead of selling the product. Seemed to bring in occasional signups, but none stuck around. Most days, the screenshot posts don’t get much attention. Only when I write something interesting about indie hacking, it gets more impressions and replies.

Suffice to say, Twitter as a distribution channel strategy for Lifelog needs a serious relook. Perhaps the indie maker playbook for this product isn’t effective no more?

• Should I consider ads?
• Start an email newsletter?
• Create content funnel?
• Give give give – create free tools and help other more?
• Re-scope the marketing to be even more niche?
• Build new features to add fresh energy to the app?
• Try SEO?

In fact, my entire approach to Lifelog feels tired, and in desperate need of a facelift. I should build more features. There’s some quality of life improvements that’s been requested that I’ve not come round to.

Come Oct/Nov, when I’m done with my consulting, I’ll review and experiment more.

For now, I’m stopping my second tweets about writing/Lifelog. And let the indie hacking tweets bring people to my profile to click on Lifelog.

Just one tweet a day. Simple.