Deep work is for moving the needle

Since I switched from marketing mode to high impact work (that truly moves the needle) for my morning deep work session, I feel so much more motivated and productive.

I’ve always said it feels great to have done your most important work from 5-8am, but truth is I might have slipped from that for the past 3 months. That feeling had gone and I didn’t even realise it until I switched. And the only reason that feeling went away is because my priorities had changed, but my routines had not.

I’ve come to realised marketing is an infinite game, like daily writing here. I’m never going to be done done. I just have to show up and market consistently, daily… just as I write here every day. So there’s no need to hunker down on it. And a lot of the marketing tasks, like replying to tweets, don’t require deep work. It’ll be like using a flamethrower to light a cigarette!

Big overkill. A waste of quality deep work hours.

Of course, there’s some marketing tasks like thinking up a marketing strategy that could use deep work hours. So it’s about whether the value or impact of the work matches the brain power available.

A few things I see are worthy for deep work sessions:

• Coding, building, debugging
• Reflection and reviewing top-level strategy
• Writing a good pitch, marketing copy for a high impact piece
• Creating a new product - SaaS, digital downloads, Carrd plugins, free templates/offers as lead magnets
• Anything that has revenue-generating immediacy
• Creating side projects for fun or creativity - e.g. notyourcustomer.carrd.co

Anything else I can add to the list?

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Aside… I hit 500 days of daily writing on Lifelog! 🔥🔥🔥🔥🔥