Distractions disguised as productivity

Most people aren’t stuck because life’s too hard. They’re stuck because their distractions feel safer than solutions. – @IAmMarkManson

This is true for indie hacking too.

Indie hacking isn’t hard.
Shipping products ain’t hard.
Getting to $10k MRR isn’t hard.

What’s hard is being distracted while thinking you are being productive:

• Building features no one asked for.
• Just building and building, no marketing.
• Doing tasks that’s comfortable, not what moves the needle.
• Doing whatever feels fun, not what brings revenue.
• Not talking to customers, just yapping on social media.
• Building an audience on Twitter when your customers are not there.
• Perfecting every pixel and byte of your product while $0 MRR.
• Playing with new tools, the latest LLM, shiny new JS frameworks.
• Reading books and biographies of tech entrepreneurs, but not applying.
• Networking at tech events when your partners/customers are not there.
• Re-organising your notes but you never use them for action.
• Taking courses, attending talks, but no action.
• Making big plans, announcing grand gestures, but not sustained.

And many more.

We naturally gravitate towards what feels safe, what’s comfy, what’s known, what we’re already good at.

All the while thinking these are ‘productive’ activities.

These are the real killer distractions.