Done with Twitter Blue

Reach is down for many folks over at Twitter, even people with the blue check.

I feel the same. Not so sure what the value is from paying $11 per month from it.

When I signed up for Blue (now called Premium) in April this year, the upsides were:

• Long form tweets
• Text formatting
• Slight boost in reach
• Verified = safer account to engage with

The initial few months following the sign up were good months. The numbers were all in the green. Then gradually the algorithm evolved (again) and Aug/Sep onwards it bottomed. That was when I tried many experiments to bring it back up, but the results were a shadowban and a search suggestion ban. It sucked. Big time.

Now that it’s the drama had blown over, the only upside is being able to tweet long form. Text formatting isn’t critical. There’s no boost whatsoever. Spam/Bot accounts have blue checks too. And we still see ads.

So subscribing no longer makes sense.

Of course, there’s also Basic plan and Premium+ plan. I could downgrade one plan down to keep the long post feature (but without blue checkmark), or upgrade one plan up to get the largest reply boost.

But I’m not so sure now. With the unstable algorithm, it doesn’t feel like it’s worthwhile to invest.

So I cancelled it. Literally just stopped writing mid-sentence and went to cancel it. It will lapse in a few days, on 30 Nov.

We’ll see if things get worse… or better!

To be honest, it can’t get much worse…