Expo marketing post-mortem

therealbrandonwilson  •  19 Sept 2023   •    

Since this was my first time attending this conference, I didn't know what to expect. It's called the Biomed Expo, and then there appeared to be this fringe alien event. In reality, most people seemed to be there for the aliens and not so much for health. Nevertheless, I did manage to bump into some true biohackers. Curiously, none of them seem to float among the Dave Asprey circles.

I got a handful of new subscriptions to my newsletter. The t-shirt worked better for instant scans. I also handed out several of the stickers with QR codes. I think the challenge to promoting just a newsletter is there is nothing else to give away. People don't know what's on offer because without seeing the newsletter, what's in it for them?

The big experiment happens next month when I am planning a big launch. I will be turning on paid subscriptions and rolling out a referral program. If things get too complicated, I'll start with paid subscriptions and add referrals later. The main focus is to establish the value for people to pay for the newsletter. I will still offer the free weekly newsletters, but after a period of time, I will put them into the archive, which will only be accessible to members. I have to put the finishing touches on the program so that it's ready to roll out on 10/2/23--the third anniversary of Be Wellthy.