First #marketing365 anniversary
jasonleow • 18 Apr 2026 •
Started this streak on 16 April 2025.
One marketing task a day. Every day. For 365 days.
To be frank I have no idea if the one year worked. At all. There’s some increase in profit yes. Some growth yes. But was it entirely from this marketing effort? Or simply platform growth of Carrd in general?
There’s analytics numbers, yes. I know direct traffic is the main source of page views, by 3-4x the other sources. There’s a good chunk from Reddit, small group from Youtube and Google search. And then honorary mentions like Twitter, ChatGPT, Bing, Duckduckgo, Pinterest. But that doesn’t show how say, posting on one platform converted to a dollar profit on mine. Many just view, some download, a handful sign up via my referral code or buys a premium plugin.
But one things for sure - overall active usage had gone down. Almost halved. AI risk perhaps? This number is not assuring, despite daily marketing efforts.
That’s the downside of marketing. It’s hard to pin down the main mover. You do a bunch of things, and kinda hope for the best. And you have no control over external market forces.
Will I continue with #marketing365? Hell yeah! But perhaps it needs some tweaking. One task a day is just a blunt tool. Because not all tasks are created equal. Got to spend more time on the channels that move the needle more. The analytics show that - Reddit, youtube… So I got active again on Reddit r/Carrd about two months ago. Hopefully it helps.
But those overall usage numbers point to a bleaker, probable future. That perhaps AI risk is real, that soon people will just ask Claude instead of downloading my plugins. Or competitors will use Claude to make plugins, just like I do. Or something else I am not even aware of.
The bigger insight – don’t get comfortable with my plugins project.
The existential risk is real.
The writing’s on the wall.
Shit’s gonna hit the fan.
And starting a new and different income stream had never been more urgent.
Comments
@Winkletter ??? Not quite sure I follow… Carrd plugins were the marketing?
Here’s an example I know a bit more about. A LitRPG writer releases a serialized story on Royal Road (a reading platform for fantasy), and they use social media to promote that story. That marketing leads to success on Royal Road. But they don’t stop there. Their story on Royal Road was actually part of the marketing for something more. They leverage the success of their story to start a Patreon and offer readers early access to upcoming chapters. When they write enough for a book, they move the story to Amazon’s Kindle Unlimited program and use their audience on Royal Road to create demand in the first few days that pushes them on top of the Amazon charts. Then success on Amazon might lead to a traditional book deal. Each success is used as leverage to access a downstream channel that is deeper and more commercially rewarding.
You have success with your Carrd plugins. How can you leverage that success to break into a downstream channel? I’m not sure what that would be, though. But there has to be some way to leverage that. When I search Google for “Carrd plugins” you are the guy who shows up in the spotlight sidebar.
You can keep feeding people from upstream tributaries into your Carrd plugins, but are there channels downstream from the plugins you could be accessing? If you think of your plugins as the marketing, what can that feed into?
What if your Carrd plugins were the marketing? What’s downstream of that?