Give 10x ask 1x
jasonleow • 1 Sept 2022 •
Marketing is simple:
Give, give, give, give, give, give, give, give, give, give, ask.
Give 10x, ask 1x.
That’s it!
It’s funny how I’ve always known this, but I realised I’ve only scratched the surface of what it means and how it applies to me.
What if I made things to simply give away?
Tools, templates, apps.
Not just content to impress or to establish myself as an authority.
A few reasons why I think giving as marketing works super well for me:
- I enjoy giving, helping others.
- My personality tends towards altruism (I started my career in non-profit, charity sector).
- I’ve always made pro bono stuff already
Thinking back, this is exactly how it worked out with Plugins For Carrd - my free plugins are a loss leader but converted so many customers. I also enjoyed helping others with their Carrd problems on Reddit, Facebook and Telegram.
That’s how it worked out for my consulting too. I gave more value than I charged. Over-deliver. Always top up with something valuable that the client never asked for.
Maybe that’s why my marketing didn’t work out for Lifelog - I wasn’t giving enough, or giving ten times before an ask. I was trying to “create content” just because.
Giving as marketing might just be the path for me. Not sure why I took this long to realise!
Just show up leveraging on my strengths:
- helping others
- creating things
A strengths-based approach, onwards!
Comments
Yeah everyone loves free. Best marketing tactic.
I think this approach does work, but it depends on your niche. People like Gary Vee and Pat Flynn have based their careers around this method. After all, everyone likes something for free and it builds trust.