I made $23k from my indie products in 2024

It’s tax season, so calculating the monies to declare. This is how much I made from just my indie products over the years (excluding consulting, freelancing):

2021: ~$2k
2022: $6.2k (↑210%)
2023: $16.4k (↑164.5%)
2024: $23.8k (↑45%)

And my portfolio of small bets in 2024, the ones that actually generated revenue:

• Jason’s Plugins For Carrd
• Lifelog
• Lists Kit
• Gumroad affiliate

So I guess… there’s real progress?

Again, far from my goal, but some progress is better than none. Some revenue is better than zero revenue.

Most of the revenue came from the usual suspect - my Carrd plugins. Started in 2020, it literally grew from zero revenue, no referral program and no sellers to now over $10k and a growing ecosystem in the past 5 years. It’s been a long time coming…

It’s nice to do audits like this. It’s exactly why I do monthly reviews. At the end of the month it always feels like I never did much. But after doing the review, I’d realised our/my human brain reliably under-remembers all the work I did.

Likewise with money.

I always feel I don’t earn enough. I always tend to feel that the revenue from indie products are just small change. Nothing lifestyle-changing. But $23k is a solid chunk of money. It’s long past the ‘small change’ category now…

I should really update my own persistent perception, and stop subconsciously undermining my own efforts, even if it doesn’t match up to my ambitions.

There’s real, measurable, significant progress made.

And I should be proud.