Indirect efficacy

People always say if you focus, you’ll be more effective.

Like if you focus on doing things that move the needle in terms of revenue, you’ll remove distraction, and eventually get to revenue.

But sometimes you got to do non-revenue things to get to revenue indirectly.

I just spent 2-3 weeks kicking around a single page application for a social cause. It’s PSI.SG. It’s free for anyone to use. I did it for altruistic reasons, for social good. It doesn’t make any money nor do I have any plan to monetize it.

So why did I do it?

Because when you’re stuck, anything that gets you moving is a good thing, even if it’s not a task or a project that’s revenue-generating, or helps to progress your goals. Sometimes you got to warm up a bit. Stretching those limbs, getting blood flowing, doing some exercises before the race adds nothing to the actual race itself. But it prepares you for it.

After 3 weeks hacking at it, that free project kickstarted momentum for me to keep going now.

For my for-profit projects.

That’s how I can immediately start building Lists Kit.

Sometimes, staying interested → staying in the game → getting to profit eventually.

Indirectly.