Info product ideas & my excuses to not launch them
jasonleow • 8 May 2023 •
Talking about things I had to unlearn on my indie journey got me thinking deeper about this particular one:
Info products are not “real businesses”.
I know that that’s a lie – info products can be a lucrative business. I’m no longer opposed to creating it, so it’s just a matter of finding the right idea or topic that fits. I know the right info product can bring in revenue fast, which is what I need right now. I know that it doesn’t need months or years of work and can be instead done quickly within a month or two, which is also something that works for a timestrapped dad like me. I did launch them before, so it’s not for lack of experience:
- Keto List Singapore
- Grant Hunt
- Safe Distancing SG
- VisualAid
- Coffice City
- Public Design Vault (defunct)
- Public Design Jobs (defunct)
- Space Nomads (defunct)
- Public Design FAQs ebook (never finished)
And best of all, I got a few info products in my pocket – 80% of each one had already been written because I write them out occasionally as learnings. But I never got round to putting them together to launch:
- A series of learnings from starting out on a keto diet
- A Twitter info product containing the various tactics and hacks I used to grow my account
- A resource ebook on sleep biohacking, maybe for my sleep biohacking community
So why did I not launch them?
Something that @DmytroKrasun mentioned was the counter pushback:
But why not? I am not joking. You have your own take, and you might have an audience for it. If you see an opportunity, it might be it.
I replied, saying something like how there’s so many of such Twitter courses available (like a good one is Dagobert’s), just not sure if I can add anything valuable to the knowledge pool. But truth is, that’s a shite reason.
Market saturation is a poor reason to not try.
Trying to be unique is a dumb way to not try.
Worrying about others is a silly excuse to not try.
So I’ve run out of excuses.
So when?