"Just let AI write it."

therealbrandonwilson • 23 Aug 2026 •
Now that I've been promoting the AI Surfer OS, multiple people have commented with some variation of the following: "If this tool and your agents are so great, why don't you have them write your newsletter?" Of course, I have an easy response.
It's not that I don't use AI at all. My agents help with research, ideas, flow, graphics, and social media. They also save me a lot of time. For example, tomorrow's newsletter took about two hours. My newsletters used to take upwards of eight hours to write. I firmly believe in letting AI handle the tasks that are time-consuming or that I don't want to do. My daily writing streak is 2,819 days, and in October, I will be celebrating six years of writing a weekly newsletter without a miss. Obviously, I enjoy writing.
Now, for people who don't enjoy writing, sure, let some guy named AI do it for you. I don't know about you, but I'm already experiencing AI-slop fatigue syndrome. Remember when we said, "I'll have my person call your person?" We are getting to the point of, "I'll have my AI talk with your AI." I think there is already a rebound effect where people want more authenticity and something from a real person.
So for the foreseeable future, I will still be head of creative and handling the writing myself.
Comments
“Just let AI read it.” Brilliant!

I still think one of the best ways to use AI for writing is in audience mode. Give it your writing and ask it to note what it is experiencing while reading. No critique. No tutoring. Just pretending to read as it records its “thoughts”.