Just made SaaS Starters

Just built SaaS Starters, a directory of SaaS starter boilerplates made by indie hackers. My first free tools marketing project for Lists Kit.

I’m pretty proud of how it turned out:

Actually Lists Kit is now ready to receive customers, but I never quite launched it yet. I’m still figuring out where to find my customers for this product. And it probably isn’t Twitter.

Yes, I know. I remember telling myself to only start products where I know where my customers hang out, Much of the success of my Carrd plugins are due to that plain fact. Much of my lack of growth or success with Sheet2Bio, and to some extent, Lifelog too, was because I don’t know where to find my customers.

Yet, this wasn’t how Lists Kit came about. At least not why I built it in the first place. I needed an info directory boilerplate for my own products, so I built one for myself. I was Lists Kit’s customer zero. But pretty early on decided that I can also “sell my sawdust”. By-product as a main product. That’s how I came to have built a product without knowing how to acquire customers. And it’s okay… conventional wisdom be damned. Just have to follow my instincts now to find them.

So now is the time for me to go find them.

And something a Twitter friend wrote got me thinking:

“SEO is not dead, but changing. Moving from “info first” do “solution first”. Free tools are the new SEO.” - @_lhermann

It made me realised that Lists Kit lends itself to free tools marketing. Like through free tools like SaaS Starters. Perhaps I can do this:

• Do keyword research on Google Search Console, Ahrefs, SEMRush, to see where the search intent is, and find opportunities where a free tool or info directory is needed.
• Find where the customers hang out based on the keyword research.
• Create a whole bunch of different free info directories, and distribute them at said places
• Profit. LOL.

Onwards!