Make luck, then make choices

“The beginning is mostly luck. The end is mostly choices.” – James Clear

That’s why we indie hackers need to increase surface area for luck to land in the beginning, by launching many products to see which sticks. Trying many things, doing the infamous 12 startups in 12 months, building in public, are all ways to create your own luck.

So at the start, be consistent but in many things.

But after you find one great opportunity, it only makes sense to focus on growing them to their full potential. Find that marketing channel with positive ROI. Price it right. Target people in your ideal customer profile. SEO the hell out of it on Google. You got to make a choice in the fork in the road, and many more forks thereafter. The harvest comes from narrowing down and zooming in on that one good idea, and stacking good choices and decisions on top of one another till you win.

So to get to the end, be consistent but in one thing.

Consistency works but depends on life stage of the indie journey.

It’s seldom either/or.

Be consistent in making luck, then making decisions.