Marketing for introverts
jasonleow • 6 Aug 2021 •
I’d always felt that marketing is for extroverts.
Putting yourself out there, self-promoting, speaking up, having a voice and hustling - these all sound great, but it sounds like it’s designed by and made for extroverts. The industry just attracts more of that personality type.
Good talkers, basically.
I’d always yearned for a dummy’s guide to marketing for introverts. So far not come across any, but happy to be proven wrong.
That got me thinking:
What would that book contain, if it exists?
Here’s my shot in the dark, and little hacks I learned along the way:
Changing mindsets
• Addressing some of the concerns and reasons why introverts hate marketing
• Different ways to reframe marketing for introverts
• Or don’t reframe it. Stay introvert and use approaches that work for it
Tried and tested marketing approaches for introverts, by introverts
• Build in public
• Asking questions instead of talking
• Aiming to understand instead of persuade
• Having many one-on-one serial conversations instead of mass broadcast
• Planning buffer time to recharge pre and post engagement
• Helping instead of selling
List of resources to read or follow
• People to follow on Twitter, LinkedIn, Facebook
• Books to read, e.g. Quiet by Susan Cain
• Podcasts to listen to
What else should go in there?
Comments
I like to see it as many different paths that eventually joins towards the same goal - effective marketing that captures the audience. There’s definitely some common fundamentals when it comes to getting someone to open their wallets, but the how can be varied - and that’s where I’m getting at.
I wonder if marketing should be viewed through the lens of the personality type of the person doing it or the audience. In other words, is effective marketing what it is, and whether you’re an introvert or extrovert, you need to do X, Y, Z things in order to be successful?