Mozzarella cheese marketing

I asked my kid if he wanted to try some mozzarella cheese. He said no.
I tried again, do you want pizza cheese. Yes!! he said 😂

This post is not about pizza.
It’s about marketing.

Marketing is all about the right framing.

Same product, but promoted differently, is almost like an entirely different product. Because it resonates with different people, or to a different desire in the same people.

Just like my kid. Same kid. Same mozzarella. But different desire.

The former sounded foreign and yucky.
The latter connects to past delicious memories of pizza.

Got me thinking about my own products…

Perhaps I don’t need to keep building and launching new, different products.
Perhaps I just need to relaunch and market them in a different ways, calling to a different need or desire.

I’ve got so many existing products already to try that!

Why not, right?