New Twitter experiments

jasonleow • 21 Sept 2023 •
Reach is down again on Twitter. It’s been so for the past one month at least, or more.
So it’s back to experimenting again:
- Posting more tweets in a day instead of just 1 or 2. Now I post 3-4 a day. More experiments, more learnings.
- Trying out different types and formats of tweets now. Not just building in public tweets, but also memes, video memes, tweets about Twitter, shorter wisdom bomb-esque tweets, long form tweets, tweets asking questions, quote tweets on trending topics within indie hacking community, etc. More types/formats to experiment, the more I learn which formats are working.
- Trying to be selective in replying to replies. In the past I would reply 100% of replies. But because of what they say about Tweepcred and how if you engage with an account with past violations or poor cred (especially spam bots), it might affect your account too, so I’m being more selective with replies now. Non-verified, recently started new accounts, no human faces don’t get replied.
- Followers clean up. Lots of weird spam or porn accounts are following lately. I do a clean up every few days, especially if I see a big uptick. Check out who recently followed me, and pick out the weird user handles and check out their profile and click on remove follower if it’s indeed spam account.
- Manualling retweeting now, because Sidebird stopped working for months already. Not intentional experiment but no choice. Because of that the RTs are not always at the same time now. Which helps with the experiments because I can see which time slots work better.
- I used to tweet at 6pm then at 9pm local time, because that’s when EU and then US wakes up. But now I’m varying my tweet times to see when people are most active. Sometimes 4pm, sometimes 7pm. It’s interesting to start observing again because your followers change all the time, and habits also change according to seasons/months of the year. Tweeting earlier than usual 6pm might work because it seems to take a longer time now for the tweet to start showing up on people’s feeds. It used to get likes and impressions immediately, but now there’s like a lag of 1-2h sometimes.
- Used to space out my tweets by 3-4h because that’s usually how long it takes to ‘fade’ after publishing. But now I just tweet them within an hour of each other. Because I tweet manually now so I don’t want to spend all day on Twitter, so this helps. The tweets also doesn’t seem to cannibalize one another’s reach. Still need more observation though…
More experiments and observations to report back in a few weeks!