Not about the journey or destination, but the company.

I chanced on this random thing on the internet:

Is it about the journey, or the destination? No, it’s the company.

Boom.

Sure, I want to get to $10k revenue per month, but I don’t want to get get there without enjoying the journey. But I don’t want to just smell the roses either, get distracted and not reach my destination. So it’s neither journey or destination.

It’s both. That’s the nuanced take.

But let’s take it one meta step back - it truly is neither, because what’s the point of the journey and destination if the company is bad, or non-existent?

Because at the end of the day, on my deathbed, I won’t remember how I reached $10k/m. I won’t remember all the products I made. I wouldn’t be reminiscing about how much customer value I gave, or the social proof I got. At the end of the day, all I want are to be surrounded by my closest family members and friends. To hold their hands, smile, and say “What a wonderful time we had together”.

It’s neither journey nor destination. It’s the company.

Gives a whole new meaning to the business “company” I’m building…