November goals
jasonleow • 1 Nov 2021 •
October taught me one thing:
That in order to truly benefit from #100daysofmarketing, I need my full attention on it. The publishing volume alone is pretty hardcore, and to sustain the rest of the journey, and to be truly intentional and deliberate and to learn from it, I got to focus focus focus.
So no more side quests. I’ll have to loosen the grip a little on the rest of my portfolio of projects.
Besides, it’s a stochastic problem space where the relationship between effort and results isn’t predictable and linear. So I got to work on leveraging chance.
Hit $100 MRR, continued
Continue with August and September goal of reaching $100 MRR for Lifelog (Current: $60, so need 4 more subscribers).
Two months on, no movement on this ultimate metric. I’m bummed and humbled. Yet also fired up about solving this problem. The harder it pushes back, the more it makes me want to rise to the occasion. I’m a fighter. Always been. Throw at punch at me, I make sure I throw back 10x in reciprocation.
Just try me, Fate.
80:20 approach for #100daysofmarketing
The goal is still to find 1 repeatable distribution channel for marketing. At least one. I will spend 80% of my time on what’s working, and use the remaining 20% to continue experimenting.
Double down on what works in Twitter -
Sharing problems about my product/journey and building in public had been working. So will double down on them.
Continued experimentation -
Things I want to be purposeful about and still have time for:
• Engineering-as-marketing - word count tool for markdown? Writing prompts web app?
• Try new platforms - Reddit, Hacker News, LinkedIn?
Other side quests
No side quests till #100daysofmarketing is over! (which means December)
Health
Sleep biohacking - Continue to get back to basics. Buy Moona, the active cooling pillow pad.
Home desk setup - set up desktop curved monitor, monitor arm, as part of my physical posture plan.
Onwards to November!
Comments
Thanks @haideralmosawi! Yeah, I think one of the major bottlenecks was probably the mandatory payment sign up. Which I now fixed with a free trial with cc details. Can’t avoid the cc details as that’s my spam filter (which is why I didn’t offer freemium or a free package).
Cohort based timeboxed challenge is an idea I’d come back to again and again. Like ship30for30 right? I’m just not sure if i have the capacity or interest to coach people, run workshops, give talks like the ship30 folks… have you come across any format that doesn’t require so much contact time, yet still effective in helping people stick to it?
@jasonleow A 7-day email course can probably work. Maybe even longer. Btw, Ship30 is very overwhelming with all the content and workshops, so it’s not all a perk. Keeping things simple and focused on the writing is the best approach, imo. And the emails should be intentionally short and focused on showing up. 😃
@haideralmosawi ahhhh, I seeee. Ok i’m listening. Yeah 7 days sounds pretty straightforward and digestable. Agree too with the content overload - i follow them and there’s so much going on. Simple, focused and short is like my fav approach.
@jasonleow Great! Best of luck!
If you think of marketing as a funnel, where do you think the major bottlenecks are? It may not be awareness or interest but urgency and risk aversion.
The “free trial” is tucked under the monthly subscription. Maybe try to add that as a separate free package? How about running a challenge to help newbies get into the writing habit? You can run this as a free cohort and offer the people who complete the challenge a lifetime subscription or a discount.
Think beyond the social media exposure: what can you do to ensure you’re pushing people to actually sign up?
I hope this helps and I look forward to seeing the community grow. 😃