Overthinking marketing
jasonleow • 24 Mar 2025 •
Despite all these years of marketing, I think I still struggle with talking about my products with the intention to market/sell.
Like how I hover over the “Post” button for many seconds before tweeting this tweet about Lifelog.
Why???
Thoughts that run through my head during those moments:
“This is boring. Why would anyone want to read this?”
“If I don’t have something interesting to say maybe I shouldn’t tweet it”
“Feels cringe to just tweet because I want to promote my product”
“Nobody’s gonna like it or reply, it’ll be a waste of time.”
None of those thoughts matter.
The tweet is just another bet, another gamble.
The more bets I place the better odds I get.
I’m overthinking it.
Therein lies my struggle with marketing.
Not wanting to look stupid.
The fear of silence.
Perfectionism.
Overthinking.
I might have overcome these issues with building, but not really for marketing.
Still got much (self) work to do!
Comments
Will somebody in your audience benefit from Lifelog? Focus on them. Not the people who won’t benefit. You’re doing those who will benefit from it a favor. 😃
@therealbrandonwilson Yeah it’s interesting to observe how compartmentalised it is. I have no issue pushing publish here. But when it comes to anything that hints at self promotion, I start to hesitate
@haideralmosawi Sometimes I tell myself that, I know it’s true because I was on the receiving end before, but somehow when I do that as the sender, it always feels like self denial/rationalisation (to me)!
@jasonleow This might help: on why we gravitate to negativity. In your case, it’s talking yourself out of a good thing for you (AND others), but a part of you convinces you that you’re lying to yourself because you have something to gain. As if personal gain is the polar opposite of honesty.
As if personal gain is the polar opposite of honesty.
@haideralmosawi Oh yeah, that’s the recurring theme for me. Something I need to work on
I’m the last person to provide social media advice. I will say I’m surprised you hesitate to push the post button after so many years of publishing every day. #Teamstreak