Quality Quantity Consistency Feedback Luck
jasonleow • 9 May 2025 •
A few things you need to achieve exceptional results:
- Quantity: You take lots of shots.
- Quality: You take thoughtful shots.
- Consistency: You keep shooting for a long time.
- Feedback. You take better shots over time.
- Luck: You get a few favorable bounces.
Indie hacker version:
Quantity: You ship lots of products.
Quality: You ship well-crafted products with good UX and great customer support.
Consistency: You keep shipping features/products for a long time.
Feedback: You listen to customers, iterate rough MVPs into full-featured products over time.
Luck: You get a few products/tweets about products that go super viral.
So it’s not either “product vision” or “ship 12 products” guys… it’s a bit of both, and more.
I like this list of five. Easy to remember. And a lot more nuanced than the quality vs quantity debate. And you kinda need to have a good mix of all five, otherwise your product will invariably fail.
Found a great product after shipping lots of fails? Good! But if you don’t consistently push on, and iterate on feedback, you’ll fail.
You’re super consistent and ship a lot, but very rough, doesn’t look attractive, and nobody tried it so you didn’t get feedback - still fail.
You got lucky, a product went viral, but you didn’t know what to do with the opportunity, so it faded away. Fail, again.
Guess what? I experienced all that.
So you really need all five. It doesn’t have to be high stats on all five, but depending on context, product, market, etc, you just need a good enough mix of stats to be effective.
So, QualityQuantityConsistencyFeedbackLuck – burning that into my thick skull!