Shipping 10x faster

jasonleow  •  2 Mar 2024   •    
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Pieter makes millions in annual revenue already, yet still ships new products like crazy.

I see this.
I look at my 1 project I shipped in the past 2 years.
I shake my head.

What’s my excuse for not shipping as much and as fast?

I gotta ship way more.
Need to find a way to 10x my rate of putting more buy buttons on the internet!

Waaaaaaaaaaaaaaaaaaaaaaaaaaaay more.

Sure, I recognise that as a newish dad, with consulting and all, I got the odds stacked against me to be that productive. Some have said, yeah he has no kids, that’s why. I should enjoy my kid and family and just take the hit and accept and be contented that I will be slow(er).

Realistically speaking, I ‘should’.

But why should I?

Why should I surrender to the situation, just because?

Yeah priority is definitely family for me, but I sure will work darn hard to not have to feel like I have to trade off between them. It doesn’t have to. I want both. I’m trying to go for both now. It’s harder, but not impossible. Just got to be smarter about time! I don’t have the luxury of time, so I got to prioritise and timebox my new products to a level of obsession – can’t just let it happen.

To ship fast I also got to set up the stack and systems that help me get from idea to launch in 1-2 weeks. Every fast shipper I know has that stack they just use over and over. I don’t have that yet. I need a stack and a SaaS boilerplate. That’s something I need to fix/setup soon if I want to ship as fast!

Case in point: I have a system set up for my Carrd plugins already. I know what I have to do every month to continue shipping on my 1 plugin per month pace. I know which stack and tools to use, which channels to launch to. And that got me shipping consistently, leading to 12 plugins in 12 months last year.

Similarly, I might have a rough set up ready for directory info products, via Lists Kit. With the HTML boilerplate, I can set up a new directory in a day. Launching it in the right channels is harder, as it depends on niche.

So it can be done! It’s 100% possible! I can do this too for SaaS and other products. I just need:

  • an opionated system for SaaS
  • strong intention for prioritising
  • a commitment to a shipping pace/schedule
  • ruthless time organisation to keep MVPs small

What else do I need?

Comments

Why not just get those boilerplate? like shipfast?

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knight  •  5 Mar 2024, 1:41 pm

Yes thinking of that but a good boilerplate that suits my Nuxt tech stack is hard to find leh. Even harder to find - a SaaS boilerplate using plain html, css and js

jasonleow  •  5 Mar 2024, 11:38 pm

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