Shipping fast, right

All the talk on Twitter about shipping fast as an indie hacker got me thinking:

Do I ship too slow?

Went and did a tally to check my shipping speed: I actually launched ~20 Carrd plugins in 6 months so far in 2023. Started 13 new distribution channels *.

For Lifelog, about 8 features shipped (considering I only decided to do Side Project weekends starting in March).

So I do launch pretty fast!

Just that Carrd plugins are probably a narrow niche and tiny market, so progress and results might be slower.

So it’s not just about shipping fast but in the right niches and opportunities too.

I should launch more different bets, even while I continue to build and grow my existing products.

I like how @daniel_nguyenx talked about it here:

Launching more is a valid strategy. Though I believe “blindingly launching more” won’t make us better entrepreneurs. Between a) putting all your effort into a bad idea and b) launch as many products as possible, there should be a good middle ground. Launch a few small-scale products short term while doing customer development/validation for a longer-term one. This is what I’ve been doing. I’m still trying to validate a B2B SaaS idea that could potentially reach $10k MRR. In the meantime, I’m launching multiple “fun” products: BoltAI and a couple other. All under a same category: business productivity.

Blindly launching fast is one of those rookie mistakes every indie has to learn via trial by fire. And I like Daniel’s approach of small scale, short term bets alongside a longer term big bet. Best of both worlds! I’m somewhat doing that already and plan to dive into that approach even more.

Now looking for a new short term small scale bet to bite into!

But tracking my writings and tweets where I mention wanting to try a new project, I’ve been thinking and talking about it for a few months now. That’s overthinking already. I need to just try and launch stuff.

Anything.

Just ship more. Now.

* New distribution channels for my plugins project:

• Substack
• Twitter
• Discord
• Tumblr
• IG
• Tiktok
• Sponsorship ads (jannis, ayush, katrin, mark x 2, zite, kevon)
• Upsells
• SEO - domaining,
• Lemon Squeezy, Payhip
• Affiliates on Gumroad, LS
• PPP on Gumroad
• Guest posts on Starrt