Slow shipping

jasonleow • 25 Apr 2025 •
Just sold a $100/month ad on one of my directory sites Keto List Singapore! 🤑🤑

This is one of those small bets that I started in 2018 when I did keto. It’s mostly running on its own, quietly climbing up page rankings, till it’s now #1 for its keywords. And I didn’t even do anything fancy for it back then. Just some keyword research, familiarity in a niche, and some hyperlocal intel. Deploy, and then wait.
It’s great shipping fast and leveraging on trends, but shipping slow, growing incrementally over the years is it’s own fun too.
A kind of fun I’m slowly enjoying more of these days.
Like with my freelance work with local tech startup Podseeker. New startup, pre-PMF, but doing well revenue wise (I think!). We’re building it steadily, iterating, improving it incrementally. And despite it not being my own product, I actually enjoy coding for it, and look forward to my daily flow sessions. Sometimes, after we push a new feature to production, I would click through it again, just savouring the work, soaking in the sense of pride over a good job done, an honest day’s work.
Slow shipping.
Calm shipping.
Joyful shipping.
Comments
Cool! Congrats! 😍
@therealbrandonwilson Dude now you can! Another biohacking directory for food and equipment perhaps?
@haideralmosawi Thanks Haider!

Another biohacking directory for food and equipment perhaps?
This is a great idea, @jasonleow! To build on it: a site that answers the simple question: What’s your biohacking stack?
Visitors get to see what others are using and benefiting from across different categories (supplements, devices, habits, etc). Users can then add stuff from other people’s stack to their stack. Maybe sequence them (now, soon, later, check out) so users can plan how they wish to level up in the future. 😍
I mean, sounds cool but I don’t feel called to create it because I don’t have a pressing desire for it like I did for my health conference directory.

I remember this list and wishing I had a version in the US when I was in my keto phase.