Small bets marketing

Marketing gurus will cancel me for this… but I just gonna say it: I enjoy doing small bets marketing.

They always say, “It’s not worth being on a channel unless you can commit to posting and engaging consistently. Focus on 1 or 2 and go all in.”

Hard disagree.

Here’s a different point of view: I use a small bets approach for marketing and distribution, and it works out too.

For my Carrd plugins, I have accounts and presence on ~20 different channels/platforms. When I launch a new plugin, I post on all of them. Over time, I can tell which one seems to have more promise and I spend more time there, while letting the other accounts run on its own. Sometimes there are surprises! Like how I never expected Youtube to be a good source of referrals, yet it increasing is. I would never have guessed if I didn’t try, or if I only wanted to focus or dominate one channel.

Of course, if you’re already printing money in a repeatable and positive ROI way already, you might not feel the need to try other channels. Fair enough. But I’d ask, “Why not?” I’m greedy. Organic search and SEO works best for my Carrd plugins. But to nudge the slow growth along I try experiments to see if other channels can unlock faster growth. Even if you have fast growth on it and that trying other channels might distract you, why not timebox your effort and try new channels to discover even faster growth?

It’s not either/or, not mutually exclusive.

Dogma has no place in entrepreneurship. (Pun intended)