Standards

jasonleow • 25 Apr 2026 •
Football coach Bill Walsh, winner of three Super Bowls, reminds us that standards come first and results follow:
“Champions behave like champions before they’re champions; they have a winning standard of performance before they are winners.”
Source: The Score Takes Care of Itself
via James Clear
I’ve always likened entrepreneurship to sports.
So broadly speaking, what are these standards in indie hacking, in being a solopreneur?
- Spotting a good opportunity: Trendspotting, SEO research, industry expertise, specific knowledge
- Business model, how it makes a profit
- The discipline of speaking to customers, understanding their needs
- Designing a good customer experience, online and offline
- Developing the right feature set that solves said needs and painpoints
- Marketing and sales, speaking the language of customer’s needs and wants
- Having systems in place to run without you
- Knowing when is good enough for all of the above, strategic incompetence
Do these, and you’re a champ.
Sooner or later.