Standards

jasonleow  •  25 Apr 2026   •    
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Football coach Bill Walsh, winner of three Super Bowls, reminds us that standards come first and results follow:

“Champions behave like champions before they’re champions; they have a winning standard of performance before they are winners.”

Source: The Score Takes Care of Itself

via James Clear

I’ve always likened entrepreneurship to sports.

So broadly speaking, what are these standards in indie hacking, in being a solopreneur?

  • Spotting a good opportunity: Trendspotting, SEO research, industry expertise, specific knowledge
  • Business model, how it makes a profit
  • The discipline of speaking to customers, understanding their needs
  • Designing a good customer experience, online and offline
  • Developing the right feature set that solves said needs and painpoints
  • Marketing and sales, speaking the language of customer’s needs and wants
  • Having systems in place to run without you
  • Knowing when is good enough for all of the above, strategic incompetence

Do these, and you’re a champ.

Sooner or later.

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