The low downside, high upside of building software

jasonleow  •  2 Dec 2025   •    
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The best type of risks to take are ones where (1) the worst outcome is manageable and (2) the best outcome is life-changing.
Think: Asking someone on a date. Or, investing an amount of money you can afford to lose into a business with high upside.
Look for opportunities where it won’t kill you if it goes poorly, but you’d be blown away if it goes well."

James Clear

I think building software is one of these high upside, low downside risks.

Because what’s the worst that could happen is your indie SaaS don’t do well? Nothing. Just time wasted. No skin off your back. Not even much money lost (building software yourself is pretty cheap these days).

It definitely checks off, “it won’t kill you”.

But the potential upside? Potentially life-changing.

Think of what an extra few grand can do to you and your familiy’s life. Or $10k grand. Or $100k. Spent wisely, you can pay off debts, mortgage, invest, and build generational wealth.

What’s not to like??

So… ship it.

Comments

Ah, that’s exactly what I wrote about today, the power law. ~synergy~

Winkletter  •  3 Dec 2025, 4:25 am

@Winkletter Great minds!

jasonleow  •  3 Dec 2025, 10:21 pm

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