Twitter reset

jasonleow  •  18 Sept 2021   •    
Screenshot

Alright, time for a Twitter reset.

The past few weeks I’d been trying out the “Money Twitter” approach.

• Very high volume - lots of RTs, QTs, replies, tweets
• High follower brand accounts - I made a list of those faceless but popular accounts with 10k or more followers, and engaged their tweets 90% of the time
• Platitude Twitter - as the name describes itself, tweeting and retweeting lots of single one-liners. I enjoyed this somewhat, interestingly, but unsure about impact.

I certainly got lots of impressions from it. But not much replies and engagement. Profile clicks, even less. Overall, the experience felt a little off. I don’t know how to describe it, but it felt like an inner circle of accounts just amplifying each other endlessly. It felt a bit gimmicky and hacky, in a spam-ish sort of way. Is it real engagement? Are these the accounts who would join Lifelog, and ultimately lead to increase income?

The answer, I think, is no. At least with regards to what my goal is - to increase MRR.

In the meantime, the small number of interactions with personal accounts with a smaller following had been more rewarding and fruitful. We become friends, chat, encourage each other, and someone even asked to hop on a call to chat about joining Lifelog. It certainly feels more authentic, and simply, more human.

So I’m switching up the approach. I think I’m going to try this instead:

Make friends like in real life - have real conversations with accounts with real people faces
Show empathy, care - part of being human is to show feelings and receive feelings. Will try to do that on Twitter
Give value - I don’t know why it took me this long to hammer it into my head, even though I knew all along about providing value. I guess the reframing here is: I’m not distributing content, I’m making friends who I happen to share useful things.
Have fun - riff on crazy idea, share memes, joke a bit.
Focus on replies, DMs - Following the “make friends” approach, I’ll focus more on in replies and DMs, and post less RTs/QTs. People discover your account through thoughtful replies that add value to the original tweet, and if they’re interested in your work, they will discover your product. I plan to DM every new follower just to say hi, make friends.
Threads - Post threads that’s value-packed and human, instead of single tweets.
Shift to personal account - I’ll shift more focus to my personal account than the Lifelog one, and do more of the above there. The Lifelog one can just be for showing valuable niche content, threads about writing and goals, and the Lifelog community.
• Continue to keep the “strong voice, loosely held” tone of voice

This new iteration feels more natural to me, and I do hope that’s an indication that I’m refining the right approach that works for me!

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