Breaking down August goals
jasonleow • 3 Aug 2021 •
How can I hit my goals for August?
- Hit $100 MRR for Lifelog (Current: $60, so need 4 more subscribers)
- Find 1 reliable distribution channel for marketing, that I can use on a recurring basis
I want to be a bit more intentional and plan for it to happen, instead of rolling with it haphazardly.
How to get 4 more subscribers - do things that don’t scale:
- Ask existing users to convert
- Find individuals on Twitter and cold DM them to join
- Personally reach out to individuals on other platforms like Indie Hackers and any creator-centric platform
- Keep tweeting and marketing
- Continue organic conversations with high following profiles
How to find 1 reliable distribution channel - try again, try harder, try different:
Try again:
- try scheduling more posts on quotes from famous people
- look for tweet templates and tweet them on schedule, a few times a day
Try harder: - Research questions frequently asked about writing + goals, and write 3 blog posts about them. Share on said platforms/communities
- Cross post on Medium, Indie Hackers, and everywhere else
- Convert blog posts into threads for Twitter
Try different: - post in Nuxt directories
- post in product/maker directories
- try Facebook ads
- try Reddit ads
- try posting on Indie Hackers, Facebook groups
- try engineering-as-marketing: what side product can I make from my existing product? A word count tool? A writing prompts extension?
What else can I do?
Note to self: Add-ons by @tao on things I can do:
If you want to grow your ENGAGEMENT:
Focus on shorter tweets that have a certain truth to them.
Look for your tweets on the search bar like this:
@username min_faves:x
And then try to make your best tweets shorter and with a little twist.
EASY way to get great engagement.
If you want to grow your SALES:
Post more proof of work (before & afters / testimonials / results).
Then, for every 3 of those, post a sales tweet.
Easy credibility.
Twitter audiences are WARM. (Meaning they don’t need great copy/hype to convert. They just need to know what’s ‘the deal’)
If you want to grow your FOLLOWERS:
Make story threads.
Show people how you went from zero…
To who you are today.
Humans love stories.
And when you see a story in the timeline, it makes you want to click on who wrote it.
And boom.
You got yourself a multi-hundred follower thread.