January 2024 wrap-up

My intention for January was just to listen in order to know what to do for 2024.

I think I’ve done that, when it comes to my products. I did my own thing for my products, and even though Lists Kit didn’t launch well on X, I listened and now know that I was right in my suspicion that X isn’t the channel for Lists Kit.

I listened to what my health and body needed, getting more rest, not pushing the wake times. I did what I can, tried not to fret over what I can’t control.

But I still have no clear idea what 2024 will look like.

And it’s okay.

I’m realising that deep listening is an ongoing thing. It’s not something I do for one month and call it a day. Only by listening, do I know how I should respond, what I can and need to do.

Onwards to February!
 

JANUARY 2024 METRICS

– Revenue:

• Current MRR: $128
• One-off revenue: $1207
• Total revenue: $1335
• Total costs = $219
• Total profit: $1116
• Profit margin: 83.6%
   

– Plugins For Carrd

• Total revenue: $1013.90
• Sold 15 plugins at $400.10 revenue. Sold 4 mobile navbars, 5 testimonial sliders, 5 mega navbars, 3 listing with filters, 1 video button plugin.
• $613.80 in affiliate income from Carrd. Affiliate income = Referral ($537.30) and Seller ($76.50) program. Big drop this month…
• Officially launched A/B testing sections plugin on 40 channels.
• Reinvested $92 revenue back into product in sponsorship ads.
• Bought $29 Notion library of 60+ directories by @philkellr, to publish on to get back links/
• Telegram Carrd group at 99 members.
• Substack subscribers at 131.
   

– Outsprint design consultancy

• LinkedIn metrics: 1994 followers, 8511 impressions + 94 engagements (based on past 28 days), 340 profile views (based on past 90 days), 100 search appearances.
• 1 new coaching project coming up with non-profit client in Feb - $9k fees.
• 1 new design thinking training opportunity with educational institute coming up in Feb.
• Got confirmed for design thinking workshops with DSG for a gov ministry - $6k fees.
• Got approached by gov agency to do user recruitment for them - $6k fees.
• Applied for Lead/Senior Lead, User Insights & Service Design, EDB Singapore. Got through to next round for virtual interview!
   

– Lifelog

• MRR at $128/month.
• +$10 MRR to Lifelog. Thanks so much @thecatstickler!
• Got a 2nd $10 subscription revenue but the user never used the site, so I’m bracing for the cancellation.
• 1 new Lifelog trial sign-ups this month. And an OG from the old 200WAD community! Great to see you again, @phaidenbauer!
• Hit 1111 days of daily writing!
• Worked on dark mode for both writing editors. 90% complete.
• Changed function to get Kayla bot to notify on Telegram when ANY user publishes a post (not deployed yet).
• Fixed broken write page when not authenticated.
• Lifelog chat group at 27 members.
   

– Indie solopreneur build in public journey

• Hit first month of #commit365 challenge! Also started an accountability chat group on Telegram.
• Twitter stats for Jan vs Dec:
  • Followers: 9883 vs 9579
  • Tweet impressions: 750k vs 1.3M
• I’m at the end of the runway in terms of finances. But with new projects coming in Feb, there’s some hope. But the projects will not last me long, so I still need to tackle the root cause.
   

– Lists Kit

• Launched Lists Kit on X. But launch was a fail because target customers are not in my following.
• Only got 2 sales ($194) so far.
• Set up Substack, Stripe, Payhip, Beam Analytics.
• Set up 40% affiliate programme, 17% social discount, 27% cumulative referral on Payhip.
• Changed pricing on home page to end with 7 instead of 9 because it works?!
• Made a SaaS Starters directory using Lists Kit boilerplate, for marketing.
• Closed beta phase.
   

No updates this month for:
– Keto List Singapore
– Tech for good
– Sheet2Bio
– Sleep hackers club Telegram chat group
– Sleep biohacking
– Health
– KeyboardSG
– Career Conversation Cards
– Mind My Millions

Onwards!