Lifelog marketing revival?

Throwback to 2018 till around 2020: I tried to grow Lifelog for the longest time as my main project, but failed because I just didn’t know where to find (aspiring) daily writers, my target customers.

I only knew how to market it to other creators on Twitter, which wasn’t exactly the best approach. It’s too broad, and too diluted. I wasn’t very good at marketing TBH. So I failed.

But a few things recently got me excited again for marketing for Lifelog:

This newsletter issue by Substack themselves talks about the giant problem of discovery:

For the past six years, we at Substack have been trying to help writers by building great publishing and networking tools. We started with a content management system that pairs seamlessly with subscription and payment tools… The most glaring missing piece is a giant one.

Discovery.

How does your work get found? How do your stories reach new people? How can you spark conversation outside your existing readership? If you’re a new writer without a pre-existing audience, how can you break out?

This will be a core area of focus for Substack in the months ahead.

So is Substack the social network for writers now? Is Substack where writers hang out now? I have 2 newsletters already on Substack, and so far am pretty happy with it. Is this the cue to start a Substack newsletter for Lifelog?

I mean, look at what Substack had written recently:

• How to create a consistent writing habit
• Posting consistently: Setting goals for your publication
• Posting consistently: Formats, style, and design templates

This were topics I wrote about in my Lifelog blog! And I wrote 100 posts about them! Like @therealbrandonwilson said, too bad he wasn’t consulted.

Maybe I can just repurpose them now on Substack… 🤔

The second thing that got me excited was deciding to do something with my Medium account. I got 100 Medium posts all paywalled in there. Even before the monetization changes, the fees I got were already dismal. Now it’s just zero. Why paywall them at all? I could use them as a top of funnel instead. And also as a sort of writing resume for freelance writing jobs. I’m slowing releasing the articles one by one as we speak…

The last exciting thing I found was Twitter accounts like @PoemHeaven and @bookpoets. Just look at this tweet:

1.8M impressions. The account has 3.7M followers. WTF 🤯

I see these accounts and think. Wow, I can do that kind of content (but maybe slightly less cringe). Of course, getting those results won’t be easy, but it does feel exciting looking at the possibilities.

What do you guys think?

P.S. It’s so uncanny that exactly 1 year ago on 15 Sep I was also thining about Lifelog’s Twitter strategy!

“Suffice to say, Twitter as a distribution channel strategy for Lifelog needs a serious relook. Perhaps the indie maker playbook for this product isn’t effective no more… In fact, my entire approach to Lifelog feels tired, and in desperate need of a facelift. I should build more features. There’s some quality of life improvements that’s been requested that I’ve not come round to.”