Wrong consistency

Consistency is good. 1% compounding is a miracle. Father mode is the best. Because most people lack the discipline and resilience to keep going.

But be careful.

Because before product-market fit, being consistent might be the worst thing you can do.

True story:

Lists Kit isn’t doing well. Yet I’ve been super consistent for the past 9 months. Problem is, I still haven’t found PMF. I still don’t know who my ideal customer profile is. What’s the angle? Nada. So I drift along, and have no results to show for. Despite being legendary at consistency. I should be consistent at other things instead, like more experimentation, to find PMF, ICP.

A counter-example, of where consistency works, after PMF – my Carrd plugins. It’s a proven need though niche, there’s demand albeit small. It’s not a rocket ship, but grows steadily and surely. I (try to) launch a plugin a month. I go into Reddit, Facebook to contribute to the community once a week. It’s all one-time revenue, but despite the popular critique how you have to start from zero every month, I don’t. Every month there’s revenue. It starts behaving like recurring revenue. Because once you have PMF and a reliable distribution channel, being consistent starts to print money.

The consistency before product-market fit looks very different from consistency after product-market fit. The former should prioritize experimentation, and the latter, exploitation.

So there’s right consistency, and there’s wrong consistency.

And you can be doing both at the same time, on different products.

Like I stupidly am right now…